Did you know that 47% of real estate buyers start their journey by looking at properties online? This is remarkably higher than the 18% of buyers who contacted a real estate agent as the first step in their real estate journey. Whether we like it or not, today’s real estate buyers and sellers now rely on online searches and even social media more than real estate professionals.

Real estate agents are not top-of-mind for people who want to buy or sell property. So what should you do about it? That’s where real estate marketing comes into play.

Real estate marketing has come a long way since the days when agents only had flyers, postcards, and newspaper ads to promote themselves and their listings. In today's digital world, with the rise of social media and online marketing platforms, there are countless ways to reach potential clients and get their attention. However, with so many options available, it can be hard to know where to start. 

That's why we've put together this list of five strategies for real estate marketing success. Whether you're a new agent just starting out, or an experienced pro looking to take your marketing to the next level, these tips will help you stand out from the competition and attract more leads.

Create a strong brand image

One of the most important things you can do as a real estate agent is to establish a strong brand image. This means developing a unique, recognizable visual style and voice that sets you apart from other agents in your area. Your brand should be reflected in everything you do, from your website and social media profiles to your business cards and signage. By creating a consistent and professional image, you'll make a lasting impression on potential clients and build a reputation as a trustworthy and competent agent.

Leverage social media

Social media is an essential tool for any real estate agent looking to build their brand and connect with clients. By creating profiles on platforms like Facebook, Twitter, and Instagram, you can share your listings, promote your brand, and engage with potential clients on a daily basis. But don't just use social media as a broadcasting tool - be sure to engage with your followers, respond to comments and messages, and share valuable content that showcases your expertise.

Optimize your website

Your website is often the first point of contact for potential clients, so it's essential that it's professional, easy to navigate, and optimized for search engines. Make sure your website is mobile-friendly, loads quickly, and features high-quality images and videos of your listings. In addition, create informative blog posts and pages that showcase your local knowledge and expertise. By optimizing your website for both users and search engines, you'll attract more traffic and generate more leads.

Use video marketing

Video marketing is a powerful way to capture the attention of potential clients and showcase your listings in a dynamic and engaging way. Invest in a good camera and lighting setup, and create high-quality video walkthroughs of your properties. You can also use video to create virtual tours of your local area, or to share informative tips and insights on real estate topics. By incorporating video into your marketing strategy, you'll stand out from other agents and build stronger connections with your audience.

Build relationships with local businesses

Finally, building relationships with local businesses can be a great way to generate leads and build your reputation as a trusted and knowledgeable agent. Partner with local home improvement stores, restaurants, and other businesses to promote each other's services and share referrals. Attend community events and sponsor local charities to show your support for the community and build valuable connections with local residents. By becoming an active member of your local community, you'll position yourself as a go-to expert for all things real estate.

By incorporating these five strategies into your real estate marketing plan, you'll stand out from the competition and attract more leads. Remember to focus on creating a strong brand image that's reflected in everything you do, leverage social media to connect with potential clients, optimize your website for both users and search engines, use video marketing to showcase your listings, and build relationships with local businesses to generate referrals. With a dedicated marketing strategy and a commitment to providing excellent service, you'll be on your way to real estate marketing success in no time!

Looking for a team that can help you with everything from real estate marketing to lead generation? JOIN IGE JOHNSON at eXp Realty today!